In-House Capabilities

  • Data synthesis & trends analysis

    Evaluating and synthesising different existing data sources, historic research and reports to fast-track intelligence gathering. Finding and crystallising consumer, category and societal trends that give context and direction.

  • Full service research

    Designing, executing and interpreting consumer research assignments; domestic vs global, mixed vs single methodology or digital vs analogue that give the deepest insights and answer the biggest questions.

  • Brand, innovation & retail consulting

    Processes, tools, models and activities that focus on turning insights and capabilities into strategies, concepts and business cases.

  • Creative delivery

    Memorable deliverables that become valued artefacts and that act as a playbook as clients move toward execution.

@theleadingedgeglobal
  • Nothing like a good New Biz bell ringing to finish the day!! 👍🥂🎉 #goteam #mrx #winning #teamwork #busybees #workhardplayhard
    • 23 Likes
    • 1 Comment

    Nothing like a good New Biz bell ringing to finish the day!! 👍🥂🎉 #goteam #mrx #winning #teamwork #busybees #workhardplayhard

  • Great morning learning about the future of voice tech and what it means for brands with @wearesocial
    • 12 Likes
    • 2 Comments

    Great morning learning about the future of voice tech and what it means for brands with @wearesocial

  • Right now at TLE sydney. Segmentation and targeting. #byronsharp vs #markritson.
    • 17 Likes
    • 0 Comment

    Right now at TLE sydney. Segmentation and targeting. #byronsharp vs #markritson.

  • Happy weekend from Shanghai ✌🏽🌃
    • 14 Likes
    • 3 Comments

    Happy weekend from Shanghai ✌🏽🌃

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