Evaluating and synthesising different existing data sources, historic research and reports to fast-track intelligence gathering. Finding and crystallising consumer, category and societal trends that give context and direction.
Designing, executing and interpreting consumer research assignments; domestic vs global, mixed vs single methodology or digital vs analogue that give the deepest insights and answer the biggest questions.
Processes, tools, models and activities that focus on turning insights and capabilities into strategies, concepts and business cases.
Memorable deliverables that become valued artefacts and that act as a playbook as clients move toward execution.
Check out the January edition of the MRS' Impact magazine to find out how we worked with Premier Foods to develop a new brand positioning for Mr. Kipling featuring @sophiemariecav . . . #mrx #strategy #brand #marketing #brandstrategy #brandpositioning
Frankfurt Christmas summed up in three photos: 1. Giant pretzels 2. Sausages 3. Heritage 📸 @eatsshootsandloaves
Hello from Singapore 🇸🇬
What a great way to start the day! This morning we held a Masterclass on our GREATNESS report in London with clients discussing what makes a brand great. We hope we inspired everyone to go forward and and be great! Let us know if you want to join the next one 🥐☕️ #thepursuitofgreatness