In-House Capabilities

  • Data synthesis & trends analysis

    Evaluating and synthesising different existing data sources, historic research and reports to fast-track intelligence gathering. Finding and crystallising consumer, category and societal trends that give context and direction.

  • Full service research

    Designing, executing and interpreting consumer research assignments; domestic vs global, mixed vs single methodology or digital vs analogue that give the deepest insights and answer the biggest questions.

  • Brand, innovation & retail consulting

    Processes, tools, models and activities that focus on turning insights and capabilities into strategies, concepts and business cases.

  • Creative delivery

    Memorable deliverables that become valued artefacts and that act as a playbook as clients move toward execution.

@theleadingedgeglobal
  • Check out the January edition of the MRS' Impact magazine to find out how we worked with Premier Foods to develop a new brand positioning for Mr. Kipling featuring @sophiemariecav .
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#mrx #strategy #brand #marketing #brandstrategy #brandpositioning
    • 15 Likes
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    Check out the January edition of the MRS' Impact magazine to find out how we worked with Premier Foods to develop a new brand positioning for Mr. Kipling featuring @sophiemariecav . . . #mrx #strategy #brand #marketing #brandstrategy #brandpositioning

  • Frankfurt Christmas summed up in three photos:

1. Giant pretzels
2. Sausages
3. Heritage 📸 @eatsshootsandloaves
    • 24 Likes
    • 2 Comments

    Frankfurt Christmas summed up in three photos: 1. Giant pretzels 2. Sausages 3. Heritage 📸 @eatsshootsandloaves

  • Hello from Singapore 🇸🇬
    • 26 Likes
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    Hello from Singapore 🇸🇬

  • What a great way to start the day! This morning we held a Masterclass on our GREATNESS report in London with clients discussing what makes a brand great. We hope we inspired everyone to go forward and and be great! Let us know if you want to join the next one 🥐☕️ #thepursuitofgreatness
    • 12 Likes
    • 2 Comments

    What a great way to start the day! This morning we held a Masterclass on our GREATNESS report in London with clients discussing what makes a brand great. We hope we inspired everyone to go forward and and be great! Let us know if you want to join the next one 🥐☕️ #thepursuitofgreatness

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