In-House Capabilities

  • Data synthesis & trends analysis

    Evaluating and synthesising different existing data sources, historic research and reports to fast-track intelligence gathering. Finding and crystallising consumer, category and societal trends that give context and direction.

  • Full service research

    Designing, executing and interpreting consumer research assignments; domestic vs global, mixed vs single methodology or digital vs analogue that give the deepest insights and answer the biggest questions.

  • Brand, innovation & retail consulting

    Processes, tools, models and activities that focus on turning insights and capabilities into strategies, concepts and business cases.

  • Creative delivery

    Memorable deliverables that become valued artefacts and that act as a playbook as clients move toward execution.

@theleadingedgeglobal
  • What a great way to start the day! This morning we held a Masterclass on our GREATNESS report in London with clients discussing what makes a brand great. We hope we inspired everyone to go forward and and be great! Let us know if you want to join the next one 🥐☕️ #thepursuitofgreatness
    • 9 Likes
    • 1 Comment

    What a great way to start the day! This morning we held a Masterclass on our GREATNESS report in London with clients discussing what makes a brand great. We hope we inspired everyone to go forward and and be great! Let us know if you want to join the next one 🥐☕️ #thepursuitofgreatness

  • Proud of the brilliant @sophiemariecav @loz_stocks @borna1203 for running a 10k stage for #imoveldn this morning with @danny_bent to become part of a World Record Breaking team! Sign up to run 5k or 10k on londonrelay.co.uk to raise money and set a Guinness world record!
    • 14 Likes
    • 1 Comment

    Proud of the brilliant @sophiemariecav @loz_stocks @borna1203 for running a 10k stage for #imoveldn this morning with @danny_bent to become part of a World Record Breaking team! Sign up to run 5k or 10k on londonrelay.co.uk to raise money and set a Guinness world record!

  • We were in Marketing Week’s 40th birthday issue! Read all about @chris_paco’s view on future of strategy and what it means for brands and businesses
    • 18 Likes
    • 3 Comments

    We were in Marketing Week’s 40th birthday issue! Read all about @chris_paco’s view on future of strategy and what it means for brands and businesses

  • We were honoured to speak at DSM's Kids Nutrition conference a few weeks ago in Amsterdam. We heard some moving stories and fascinating facts. Managing Partner Isobel Smyth talked through our global research for DSM. Find out more on our blog
    • 9 Likes
    • 0 Comment

    We were honoured to speak at DSM's Kids Nutrition conference a few weeks ago in Amsterdam. We heard some moving stories and fascinating facts. Managing Partner Isobel Smyth talked through our global research for DSM. Find out more on our blog

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