Evaluating and synthesising different existing data sources, historic research and reports to fast-track intelligence gathering. Finding and crystallising consumer, category and societal trends that give context and direction.
Designing, executing and interpreting consumer research assignments; domestic vs global, mixed vs single methodology or digital vs analogue that give the deepest insights and answer the biggest questions.
Processes, tools, models and activities that focus on turning insights and capabilities into strategies, concepts and business cases.
Memorable deliverables that become valued artefacts and that act as a playbook as clients move toward execution.
What a great way to start the day! This morning we held a Masterclass on our GREATNESS report in London with clients discussing what makes a brand great. We hope we inspired everyone to go forward and and be great! Let us know if you want to join the next one 🥐☕️ #thepursuitofgreatness
Proud of the brilliant @sophiemariecav @loz_stocks @borna1203 for running a 10k stage for #imoveldn this morning with @danny_bent to become part of a World Record Breaking team! Sign up to run 5k or 10k on londonrelay.co.uk to raise money and set a Guinness world record!
We were in Marketing Week’s 40th birthday issue! Read all about @chris_paco’s view on future of strategy and what it means for brands and businesses
We were honoured to speak at DSM's Kids Nutrition conference a few weeks ago in Amsterdam. We heard some moving stories and fascinating facts. Managing Partner Isobel Smyth talked through our global research for DSM. Find out more on our blog