Evaluating and synthesising different existing data sources, historic research and reports to fast-track intelligence gathering. Finding and crystallising consumer, category and societal trends that give context and direction.
Designing, executing and interpreting consumer research assignments; domestic vs global, mixed vs single methodology or digital vs analogue that give the deepest insights and answer the biggest questions.
Processes, tools, models and activities that focus on turning insights and capabilities into strategies, concepts and business cases.
Memorable deliverables that become valued artefacts and that act as a playbook as clients move toward execution.
Tense scenes in Pyrmont this afternoon as the inaugural TLE Sydney Fussball tournament kicks off! First up we had "Fantasy Foosball" (on the left) taking on "Foos Rush In" (on the right)- with "Foos Rush In" scooping the win after an intense battle! #workhardplayhard #mrx #researchlife #seriousbusiness #fussball #fussballpunks #foosrushin #fantasyfooseball #letthegamesbegin
Its an easter egg frenzy at Pyrmont @theleadingedgeglobal #egghunt #chocolatecoma #eastertreats #workoutmotivation
TLE Sydney just had a delivery from a very generous Easter Bunny. Thanks @CityGroupRooms. #mrxlife #mrx #easter #chocolate #Easterbunny
Monday share out with hot cross buns and eggs. #yummo