Evaluating and synthesising different existing data sources, historic research and reports to fast-track intelligence gathering. Finding and crystallising consumer, category and societal trends that give context and direction.
Designing, executing and interpreting consumer research assignments; domestic vs global, mixed vs single methodology or digital vs analogue that give the deepest insights and answer the biggest questions.
Processes, tools, models and activities that focus on turning insights and capabilities into strategies, concepts and business cases.
Memorable deliverables that become valued artefacts and that act as a playbook as clients move toward execution.
Office perks 🐶 #dogsoftle #gypsy
Here's just a few of the team celebrating #iwd2019 today! In the work we do at The Leading Edge we always strive to challenge perceptions to help brands be better when it comes to talking to people. We pledge to continue to #balanceforbetter Our CEO Gillian O'Sullivan said "It is important to celebrate the progress we are making, but also to be reminded that there is still more work to do to address gender bias. I am personally inspired that my daughter’s all girls school motto is "girls can do anything" – they are reminded of this on a regular basis and it is probably no coincidence that they have such a high representation of girls studying engineering. Gender balance is key to business success and across the Enero Group we have set ourselves targets to achieve 50:50 gender balance overall and have already achieved our target of female representation at leadership level of 40% or more."
@sophiemariecav shares some #wednesdaywisdom after speaking at #quirkslondon last week with Catherine Haigh from Premier Foods. Sophie discusses the power of storytelling when communicating insights in our latest blog. Check it out #linkinbio
Check out the January edition of the MRS' Impact magazine to find out how we worked with Premier Foods to develop a new brand positioning for Mr. Kipling featuring @sophiemariecav . . . #mrx #strategy #brand #marketing #brandstrategy #brandpositioning