Evaluating and synthesising different existing data sources, historic research and reports to fast-track intelligence gathering. Finding and crystallising consumer, category and societal trends that give context and direction.
Designing, executing and interpreting consumer research assignments; domestic vs global, mixed vs single methodology or digital vs analogue that give the deepest insights and answer the biggest questions.
Processes, tools, models and activities that focus on turning insights and capabilities into strategies, concepts and business cases.
Memorable deliverables that become valued artefacts and that act as a playbook as clients move toward execution.
Oh hi Basel 🎉 🎊#Fasnacht #fasnachtbasel @katchinka @imbolton
What a fabulous few days at the Strategy and Innovation World Forum. We've met amazing people, had excellent conversations and are feeling very inspired after so many brilliant sessions and panels.
We're at the #siworldforum today and tomorrow! ... Director of Brand and Innovation Natalie Hughes is on on a panel at 12pm discussing iconic brands. ... And we have a stand in the foyer so do pop along to say hi 👋🏾
Flashback to the Gairwell Tour! A few weeks ago we bid farewell to lovely Simone in Australia Day style. After 6 years in London with us Simone is swapping British rain for Aussie sun by moving back home to Brisbane. We're going to miss all that double denim, pink lipstick and that Aussie accent!!