Evaluating and synthesising different existing data sources, historic research and reports to fast-track intelligence gathering. Finding and crystallising consumer, category and societal trends that give context and direction.
Designing, executing and interpreting consumer research assignments; domestic vs global, mixed vs single methodology or digital vs analogue that give the deepest insights and answer the biggest questions.
Processes, tools, models and activities that focus on turning insights and capabilities into strategies, concepts and business cases.
Memorable deliverables that become valued artefacts and that act as a playbook as clients move toward execution.
It's an all Australian snack-a-thon this afternoon in Sydney after Stu returns from a week of interstate fieldwork. And yes, those are chocolate koalas and kangaroos... 🐨🐾🍫🇦🇺 #officetreats #timtams #chocolateheaven #australiana
Kids don't watch enough TV. @aftrs #tvtalks
Driest July in many years is over for Sydney and also for our lovely TLEers Loren (pictured) and Flo. Worth a #teamcelebration we thought! #dryjuly