The Pursuit of GREATNESS event recap

The Pursuit of GREATNESS event recap

Watch the films to find out what was talked about at our Sydney event

The Leading Edge launches The pursuit of GREATNESS in Australia

The Leading Edge launches The pursuit of GREATNESS in Australia

The Leading Edge, along with sister Enero companies Hotwire and Orchard, hosted “The Pursuit of GREATNESS” breakfast event to launch the Australian report. Managing Partner Lee Naylor presented the report’s findings which were then discussed at a panel debate which included speakers from Zip Co, H&R Block and MedicalDirector.

The Leading Edge appoints regional CEOs following global growth

The Leading Edge appoints regional CEOs following global growth

Gillian O'Sullivan joins The Leading Edge as APAC CEO from Ipsos, where she was ANZ MD, whilst Chris Paxton is promoted to EMEA CEO.

DSM’s Passionate About Kids Nutrition conference

DSM’s Passionate About Kids Nutrition conference

Isobel Smyth tells us about the big learnings from DSM’s conference, which she spoke at with a panel of kids’ nutrition experts

The pursuit of GREATNESS: building brands for a sustainable future

The pursuit of GREATNESS: building brands for a sustainable future

How do you build a GREAT brand? Our latest report reveals our research findings on how brands need to behave to become truly GREAT. Download our full report below.

Natalie Hughes discusses Iconic Brands at the Strategy and Innovation World Forum

Natalie Hughes discusses Iconic Brands at the Strategy and Innovation World Forum

Earlier this month Natalie Hughes, Director of Brand and Innovation at The Leading Edge, sat on panel at the Strategy and Innovation World Forum to discuss what makes a brand truly iconic.

The Leading Edge win Research Agency of the Year!

The Leading Edge win Research Agency of the Year!

The 2017 B&T Awards at the end of last year were full of celebrations for The Leading Edge.

Science says stop stereotyping

Science says stop stereotyping

Marketing science can validate, and in turn invalidate, set assumptions used in advertising. It's more important than ever before to use marketing science to avoid lazy stereotyping.

arrowburgerchevronclosecommentdown-chevron-glowheartinstagramlinkedinticktwitter