News & Views

Lee Naylor, Managing Director of APAC talks about the trials and tribulations around segmentation and targeting at our recent breakfast event.

The 2017 B&T Awards at the end of last year were full of celebrations for The Leading Edge.

The Leading Edge, along with sister Enero companies Hotwire and Orchard, hosted “The Pursuit of GREATNESS” breakfast event to launch the Australian report. Managing Partner Lee Naylor presented the report’s findings which were then discussed at a panel debate which included speakers from Zip Co, H&R Block and MedicalDirector.

How do you build a GREAT brand? Our latest report reveals our research findings on how brands need to behave to become truly GREAT. Download our full report below.

Watch the films to find out what was talked about at our Sydney event