News & Views

Owner of BPAY, the Australian bill payments scheme, announces it is working with of a suite of Australian agencies including The Leading Edge and sister Enero agencies.

Lee Naylor, Managing Director of APAC talks about the trials and tribulations around segmentation and targeting at our recent breakfast event.

Marketing science can validate, and in turn invalidate, set assumptions used in advertising. It's more important than ever before to use marketing science to avoid lazy stereotyping.

The 2017 B&T Awards at the end of last year were full of celebrations for The Leading Edge.

Earlier this month Natalie Hughes, Director of Brand and Innovation at The Leading Edge, sat on panel at the Strategy and Innovation World Forum to discuss what makes a brand truly iconic.

How do you build a GREAT brand? Our latest report reveals our research findings on how brands need to behave to become truly GREAT. Download our full report below.

Isobel Smyth tells us about the big learnings from DSM’s conference, which she spoke at with a panel of kids’ nutrition experts

Gillian O'Sullivan joins The Leading Edge as APAC CEO from Ipsos, where she was ANZ MD, whilst Chris Paxton is promoted to EMEA CEO.