The Pursuit of GREATNESS event recap

Watch the films to find out what was talked about at our Sydney event

By Hema Chauhan, Senior Marketing Manager - 02 Oct 2018

Here's a recap of the event:

Watch Managing Partner Lee Naylor's full presentation of the roads to GREATNESS here:

Views

From full stack data to human analytics

From geospatial data to purchase histories and social media posts, the vast amount of data generated every second is difficult to imagine, let alone harness. According to IDC, more than 5 billion consumers interact with data everyday, with that number forecasted to reach 6 billion by 2025. The exponential volume of data available has triggered a logical response from businesses, creating departments to capture and collate data, and key jobs such as data miners, analysts, scientists, and Chief Data Officers (CDO), responsible for extracting and analysing data, and developing data strategies within organisations. The challenge of making sense of the mind boggling amount of customer data has also led to the rise of full stack marketing research services.

12 Dec 2019

Views

How to create profitable pricing

How can you put the consumer at the heart of your pricing strategy? Econometric and price versus promotion models are limited as they can't model beyond what has occurred in the past. Lee Naylor explains how consumer behavioural models that determine how people make real choices provide more accurate forecasting of sales, revenue and profit.

01 Oct 2019