The Pursuit of GREATNESS event recap

Watch the films to find out what was talked about at our Sydney event

By Hema Chauhan, Senior Marketing Manager - 02 Oct 2018

Here's a recap of the event:

Watch Managing Partner Lee Naylor's full presentation of the roads to GREATNESS here:

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How to create profitable pricing

How can you put the consumer at the heart of your pricing strategy? Econometric and price versus promotion models are limited as they can't model beyond what has occurred in the past. Lee Naylor explains how consumer behavioural models that determine how people make real choices provide more accurate forecasting of sales, revenue and profit.

01 Oct 2019

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It's time for marketers to rethink their approach to 'loyalty'

Traditional loyalty schemes are outdated. Businesses can engender customer loyalty without rewards points systems. It starts with understanding the difference between attitudinal and behavioural loyalty, and then identifying programs to encourage both.

01 Oct 2019