The Leading Edge enlisted to launch new offer from BPAY

Owner of BPAY, the Australian bill payments scheme, announces it is working with of a suite of Australian agencies including The Leading Edge and sister Enero agencies.

The Leading Edge enlisted to launch new offer from BPAY

Launching the new service in October, BPAY Group has commissioned The Leading Edge to undertake extensive research to tap into user sentiment on the service.

The Leading Edge will be working alongside sister agencies BMF and Hotwire as well as Maud and Ikon Communications to support the launch of BPAY’s latest market innovation, Osko by BPAY. 

“With such a great bank of agency experience alongside us, we are well positioned to tell the story of this exciting innovation in payments.” John Banfield, group CEO at BPAY Group

Read more on B&T here

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