Quadrangle’s Daniela Fernandez joins The Leading Edge

We’re very happy to announce, Daniela Fernandez joins The Leading Edge as Director of Client Consulting, Head of Retail Strategy from Quadrangle.

Quadrangle’s Daniela Fernandez joins The Leading Edge

Daniela joins The Leading Edge from Quadrangle to bolster the senior strategic capabilities of the business.

With over 15 years of experience in the marketing industry over both agency and client side across the world, Daniela has worked across a number of sectors with a strong emphasis on retail and customer experience, for both national and global clients including AB InBev, Diageo and Tesco among others.

Daniela has an aptitude for numbers but is multidisciplinary in the truest sense of the word; experience in qualitative research as well as quantative, but also creative at her core as a trained dancer, a zealousness for art and an entrepreneur.

Dany has founded a number of startups and currently runs two businesses; Lumaeda, an Interior Design and Luxury Goods Wholesalers, based in Mexico and Shaped In Mexico, an art show that displays emerging Latin artists in London and Mexico.

Daniela brings both her worlds together by helping startups succeed. Dany gets involved with their end-to-end business journey from marketing strategy to brand purpose to proposition & product development.

Chris Paxton, MD of The Leading Edge EMEA said; “With a love for numbers working in tandem with her creativity and commercial acumen, Daniela has an energy and perspective like no other. With her marketing knowledge, personal experiences and her creative talents Dany uses her blended expertise to nurture businesses to achieve growth.”  

Daniela has an energy and perspective like no other; with her blended expertise she nurtures businesses to achieve growth.