Science says stop stereotyping

Marketing science can validate, and in turn invalidate, set assumptions used in advertising. It's more important than ever before to use marketing science to avoid lazy stereotyping.

Science says stop stereotyping

Conversations around gender and media has taken the limelight in 2017. Earlier in the year I spoke to B&T about what it actually means for marketers and how they can ensure they are delivering a progressive and inclusive representation of gender.

Read the article on B&T to find out how you can make the most of marketing science for your brand. 

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