Staying Sharp and keeping Byron at bay

Staying Sharp and keeping Byron at bay

With Byron Sharp’s thinking taking a hold with many marketers, APAC MD Lee Naylor tells us why he has a bone to pick with those who believe segmentation is just an “old school” marketing doctrine.

Reflections from ‘Dry July’

Reflections from ‘Dry July’

With July almost over, I reflect on my alcohol free month and the increasing popularity of decreasing alcohol consumption around the world.

Be Brave!

Be Brave!

Each quarter at The Leading Edge, we take time as a business to have a Revite Day; a “revitalisation” day which gives us the chance to reflect on the previous quarter from a business point of view, but also to explore one of our values and set us up for the next three months.

Working on Purpose

Working on Purpose

I spent an evening at ‘Women Leading the Future of Business with Purpose’ hosted by Impact Hub Islington, surrounded by like-minded women, all of us unable to resist an event which contained ‘leading’, ‘future’ and ‘purpose’ in the title. We were there to listen to speakers discuss how to make business as usual more purposeful.

TEDxLondon: a cultural commentary on confidence

TEDxLondon: a cultural commentary on confidence

On Sunday I attended my first live TED event. Having watched TED talks for a long time, TED has changed the way I learn about the world and people. I’m addicted to the way a TED talk makes me feel; connected, uplifted, educated.

The Leading Edge enlisted to launch new offer from BPAY

The Leading Edge enlisted to launch new offer from BPAY

Owner of BPAY, the Australian bill payments scheme, announces it is working with of a suite of Australian agencies including The Leading Edge and sister Enero agencies.

Election implications for brands

Election implications for brands

Even if you were lucky enough to enjoy an even longer Easter break than most, Tuesday’s unexpected news might have caught your attention. The government wants a general election.

Face to face value

Face to face value

Pacing the aisles and wondering if there’s a better way?

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