Iconic brands: is this Kodak’s moment?

Iconic brands: is this Kodak’s moment?

To find out how Kodak is rising from the ashes, Natalie Hughes, Director of Brand and Innovation, caught up with Danielle Atkins, VP of Brand & Marketing at Kodak. Hughes reflects on Kodak’s reinvention and how they are leveraging their iconic brand assets to become relevant once again.

​To make things better, you need to innovate

​To make things better, you need to innovate

Senior Marketing Manager Hema Chauhan tells us about five key themes from Unbound London 2018

The day of the daiquiri

The day of the daiquiri

Alcoholic beverage expert Helen Light tells us about the history of the Daiquiri and the resurgence of rum

Bringing the human touch back to the Tech sector

Bringing the human touch back to the Tech sector

After chairing the Founders & Entrepreneurs zone at the Women of Silicon Roundabout Conference, Daniela Fernandez shares her insights from the conference.

DSM’s Passionate About Kids Nutrition conference

DSM’s Passionate About Kids Nutrition conference

Isobel Smyth tells us about the big learnings from DSM’s conference, which she spoke at with a panel of kids’ nutrition experts

The pursuit of GREATNESS: building brands for a sustainable future

The pursuit of GREATNESS: building brands for a sustainable future

How do you build a GREAT brand? Our latest report reveals our research findings on how brands need to behave to become truly GREAT. Download our full report below.

The evolution of iconic brands

The evolution of iconic brands

Read the first of the Iconic Brands series in which Head of Brand and Innovation, Natalie Hughes, will be analysing the brands that that are iconic, are struggling to stay iconic and are new to being iconic. Natalie will delve into their strategies to explore what being an iconic brand means today.

A tale of two cities

A tale of two cities

Florrie Hodgkinson tells us about her experience working with The Leading Edge in our London and Sydney offices.

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