Natalie Hughes discusses Iconic Brands at the Strategy and Innovation World Forum

Natalie Hughes discusses Iconic Brands at the Strategy and Innovation World Forum

Earlier this month Natalie Hughes, Director of Brand and Innovation at The Leading Edge, sat on panel at the Strategy and Innovation World Forum to discuss what makes a brand truly iconic.

Views from the top

Views from the top

Fridays are best spent soaking up marketing wisdom in the BT tower courtesy of The Marketing Academy.

2018 is about recognising the tough choices ahead

2018 is about recognising the tough choices ahead

With the world evolving at a rapid pace (AI, big data, facial recognition, etc.) marketers are caught at the centre of tough choices that will have an important impact on our future. But which ones will be crucial in 2018?

Sprint Goals: the iterative way to win big

Sprint Goals: the iterative way to win big

Find a more productive future by setting Sprint Goals instead of New Year's resolutions. Here's how to make Sprint Goals work for you.

The Leading Edge win Research Agency of the Year!

The Leading Edge win Research Agency of the Year!

The 2017 B&T Awards at the end of last year were full of celebrations for The Leading Edge.

Science says stop stereotyping

Science says stop stereotyping

Marketing science can validate, and in turn invalidate, set assumptions used in advertising. It's more important than ever before to use marketing science to avoid lazy stereotyping.

Are chatbots the customer service saviour for introverts like me?

Are chatbots the customer service saviour for introverts like me?

“Alexa, can you give me a snappy headline for my story?” - “How about ‘The Machines are coming to get you’?” “Erm Alexa, what?!?” - "I mean, how about …’AI and the effect on society’?”

Unlocking insights on targeting and segmentation

Unlocking insights on targeting and segmentation

Lee Naylor, Managing Director of APAC talks about the trials and tribulations around segmentation and targeting at our recent breakfast event.

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