Natalie Hughes discusses Iconic Brands at the Strategy and Innovation World Forum
Earlier this month Natalie Hughes, Director of Brand and Innovation at The Leading Edge, sat on panel at the Strategy and Innovation World Forum to discuss what makes a brand truly iconic.
By Hema Chauhan, Senior Marketing Manager | EMEA - 20 Feb 2018
Views from the top
Fridays are best spent soaking up marketing wisdom in the BT tower courtesy of The Marketing Academy.
By Sophie Cavanagh, Consultant | EMEA - 09 Feb 2018
2018 is about recognising the tough choices ahead
With the world evolving at a rapid pace (AI, big data, facial recognition, etc.) marketers are caught at the centre of tough choices that will have an important impact on our future. But which ones will be crucial in 2018?
By Daniela Fernandez | Head of Retail Strategy | EMEA - 30 Jan 2018
Sprint Goals: the iterative way to win big
Find a more productive future by setting Sprint Goals instead of New Year's resolutions. Here's how to make Sprint Goals work for you.
By Kim Hancock | Project Manager | EMEA - 29 Jan 2018
The Leading Edge win Research Agency of the Year!
The 2017 B&T Awards at the end of last year were full of celebrations for The Leading Edge.
By Hema Chauhan, Senior Marketing Manager | Global - 03 Jan 2018
Science says stop stereotyping
Marketing science can validate, and in turn invalidate, set assumptions used in advertising. It's more important than ever before to use marketing science to avoid lazy stereotyping.
By Maricel Marquez | Consultant, Marketing Science | APAC - 08 Dec 2017
Are chatbots the customer service saviour for introverts like me?
“Alexa, can you give me a snappy headline for my story?”
- “How about ‘The Machines are coming to get you’?”
“Erm Alexa, what?!?”
- "I mean, how about …’AI and the effect on society’?”
By Laura Stockwell, Senior Consultant | EMEA - 13 Nov 2017
Unlocking insights on targeting and segmentation
Lee Naylor, Managing Director of APAC talks about the trials and tribulations around segmentation and targeting at our recent breakfast event.