NFL UK: Tackling the fan problem

NFL UK: Tackling the fan problem

With American Football gaining in popularity in the UK, is it only a matter of time until the sport has a formalised league? Zach Kemp-Hall explores the sport’s potential on this side of the pond.

Gillian O'Sullivan appointed Global CEO at The Leading Edge

Gillian O'Sullivan appointed Global CEO at The Leading Edge

APAC CEO Gillian O'Sullivan takes up Global CEO role as EMEA CEO Chris Paxton makes an internal move to sister agency Hotwire.

The power of ambassador partnerships

The power of ambassador partnerships

With brands increasingly partnering with ambassadors, Florrie tells us why it’s important for brand values and vision to sit at the heart of the relationship for it to be successful.

The Pursuit of GREATNESS event recap

The Pursuit of GREATNESS event recap

Watch the films to find out what was talked about at our Sydney event

Country in focus: USA

Country in focus: USA

Observations from our recent work in the USA.

The Leading Edge launches The pursuit of GREATNESS in Australia

The Leading Edge launches The pursuit of GREATNESS in Australia

The Leading Edge, along with sister Enero companies Hotwire and Orchard, hosted “The Pursuit of GREATNESS” breakfast event to launch the Australian report. Managing Partner Lee Naylor presented the report’s findings which were then discussed at a panel debate which included speakers from Zip Co, H&R Block and MedicalDirector.

What does the future of food look like?

What does the future of food look like?

At Ikea’s three-day Australian “Democratic Design Days” program the panel debate on the future of food in the circular economy struck a chord with Lauren. Here’s an overview of what she learnt.

The Leading Edge appoints regional CEOs following global growth

The Leading Edge appoints regional CEOs following global growth

Gillian O'Sullivan joins The Leading Edge as APAC CEO from Ipsos, where she was ANZ MD, whilst Chris Paxton is promoted to EMEA CEO.

arrowburgerchevronclosecommentdown-chevron-glowheartinstagramlinkedinticktwitter