TEDxLondon: a cultural commentary on confidence

TEDxLondon: a cultural commentary on confidence

On Sunday I attended my first live TED event. Having watched TED talks for a long time, TED has changed the way I learn about the world and people. I’m addicted to the way a TED talk makes me feel; connected, uplifted, educated.

The Leading Edge enlisted to launch new offer from BPAY

The Leading Edge enlisted to launch new offer from BPAY

Owner of BPAY, the Australian bill payments scheme, announces it is working with of a suite of Australian agencies including The Leading Edge and sister Enero agencies.

Election implications for brands

Election implications for brands

Even if you were lucky enough to enjoy an even longer Easter break than most, Tuesday’s unexpected news might have caught your attention. The government wants a general election.

Face to face value

Face to face value

Pacing the aisles and wondering if there’s a better way?

How to make your mobile app a success

How to make your mobile app a success

90% of mobile activity is now app-based, and as of June 2015, there were 1.5 million apps. However, while there are many new things we can do as a result of apps, by and large, apps haven’t changed the kinds of things we do – they simply change the way we do them.

Quadrangle’s Daniela Fernandez joins The Leading Edge

Quadrangle’s Daniela Fernandez joins The Leading Edge

We’re very happy to announce, Daniela Fernandez joins The Leading Edge as Director of Client Consulting, Head of Retail Strategy from Quadrangle.

The Leading Edge appoint Isobel Smyth from Ipsos

The Leading Edge appoint Isobel Smyth from Ipsos

This month The Leading Edge welcomes Isobel Smyth who joins the team as a Director of Client Consulting, Head of Cultural and Consumer Insight.

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