From full stack data to human analytics

From full stack data to human analytics

From geospatial data to purchase histories and social media posts, the vast amount of data generated every second is difficult to imagine, let alone harness. According to IDC, more than 5 billion consumers interact with data everyday, with that number forecasted to reach 6 billion by 2025. The exponential volume of data available has triggered a logical response from businesses, creating departments to capture and collate data, and key jobs such as data miners, analysts, scientists, and Chief Data Officers (CDO), responsible for extracting and analysing data, and developing data strategies within organisations. The challenge of making sense of the mind boggling amount of customer data has also led to the rise of full stack marketing research services.

How to create profitable pricing

How to create profitable pricing

How can you put the consumer at the heart of your pricing strategy? Econometric and price versus promotion models are limited as they can't model beyond what has occurred in the past. Lee Naylor explains how consumer behavioural models that determine how people make real choices provide more accurate forecasting of sales, revenue and profit.

It's time for marketers to rethink their approach to 'loyalty'

It's time for marketers to rethink their approach to 'loyalty'

Traditional loyalty schemes are outdated. Businesses can engender customer loyalty without rewards points systems. It starts with understanding the difference between attitudinal and behavioural loyalty, and then identifying programs to encourage both.

Staying Sharp and keeping Byron at bay

Staying Sharp and keeping Byron at bay

With Byron Sharp’s thinking taking a hold with many marketers, APAC MD Lee Naylor tells us why he has a bone to pick with those who believe segmentation is just an “old school” marketing doctrine.

Unlocking insights on targeting and segmentation

Unlocking insights on targeting and segmentation

Lee Naylor, Managing Director of APAC talks about the trials and tribulations around segmentation and targeting at our recent breakfast event.

The Leading Edge win Research Agency of the Year!

The Leading Edge win Research Agency of the Year!

The 2017 B&T Awards at the end of last year were full of celebrations for The Leading Edge.

International Day of Happiness

International Day of Happiness

To celebrate the International Day of Happiness we asked people what makes them happy. Their answers will bring a smile to your face.

The Leading Edge launches The pursuit of GREATNESS in Australia

The Leading Edge launches The pursuit of GREATNESS in Australia

The Leading Edge, along with sister Enero companies Hotwire and Orchard, hosted “The Pursuit of GREATNESS” breakfast event to launch the Australian report. Managing Partner Lee Naylor presented the report’s findings which were then discussed at a panel debate which included speakers from Zip Co, H&R Block and MedicalDirector.

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