A tale of two cities

A tale of two cities

Florrie Hodgkinson tells us about her experience working with The Leading Edge in our London and Sydney offices.

International Day of Happiness

International Day of Happiness

To celebrate the International Day of Happiness we asked people what makes them happy. Their answers will bring a smile to your face.

Natalie Hughes discusses Iconic Brands at the Strategy and Innovation World Forum

Natalie Hughes discusses Iconic Brands at the Strategy and Innovation World Forum

Earlier this month Natalie Hughes, Director of Brand and Innovation at The Leading Edge, sat on panel at the Strategy and Innovation World Forum to discuss what makes a brand truly iconic.

Views from the top

Views from the top

Fridays are best spent soaking up marketing wisdom in the BT tower courtesy of The Marketing Academy.

2018 is about recognising the tough choices ahead

2018 is about recognising the tough choices ahead

With the world evolving at a rapid pace (AI, big data, facial recognition, etc.) marketers are caught at the centre of tough choices that will have an important impact on our future. But which ones will be crucial in 2018?

Sprint Goals: the iterative way to win big

Sprint Goals: the iterative way to win big

Find a more productive future by setting Sprint Goals instead of New Year's resolutions. Here's how to make Sprint Goals work for you.

The Leading Edge win Research Agency of the Year!

The Leading Edge win Research Agency of the Year!

The 2017 B&T Awards at the end of last year were full of celebrations for The Leading Edge.

Science says stop stereotyping

Science says stop stereotyping

Marketing science can validate, and in turn invalidate, set assumptions used in advertising. It's more important than ever before to use marketing science to avoid lazy stereotyping.

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