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You’ve got hidden potential. We’ll help you unleash it.

We are a global insight, strategy and innovation consultancy that unlocks potential for brands

We believe it’s not just about what clients don’t know, but it’s about focusing on what they can do to get better.

We partner with clients to help unleash their hidden potential and give them an edge.

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The Pursuit of GREATNESS

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McCafé, McDonald’s

Enabling McCafé to own take-away coffees.

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SurfStitch Group
SurfStitch Group

Giving SurfStich Group a deeper understanding of Boarders
Gousto
Gousto

Developing a compelling proposition to fuel the ongoing success of Gousto
DSM’s Passionate About Kids Nutrition conference
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DSM’s Passionate About Kids Nutrition conference

Isobel Smyth tells us about the big learnings from DSM’s conference, which she spoke at with a panel of kids’ nutrition experts

By Isobel Smyth, Managing Partner | EMEA - 14 Jun 2018
The pursuit of GREATNESS: building brands for a sustainable future
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The pursuit of GREATNESS: building brands for a sustainable future

How do you build a GREAT brand? Our latest report reveals our research findings on how brands need to behave to become truly GREAT. Download our full report below.

By Hema Chauhan, Marketing Manager | EMEA - 30 May 2018
The evolution of iconic brands
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The evolution of iconic brands

Read the first of the Iconic Brands series in which Head of Brand and Innovation, Natalie Hughes, will be analysing the brands that that are iconic, are struggling to stay iconic and are new to being iconic. Natalie will delve into their strategies to explore what being an iconic brand means today.

By Natalie Hughes, Director of brand and innovation | EMEA - 21 May 2018
A tale of two cities
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A tale of two cities

Florrie Hodgkinson tells us about her experience working with The Leading Edge in our London and Sydney offices.

By Florrie Hodgkinson, Intern | Global - 28 Mar 2018
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