With Byron Sharp’s thinking taking a hold with many marketers, APAC MD Lee Naylor tells us why he has a bone to pick with those who believe segmentation is just an “old school” marketing doctrine.

With July almost over, I reflect on my alcohol free month and the increasing popularity of decreasing alcohol consumption around the world.

Each quarter at The Leading Edge, we take time as a business to have a Revite Day; a “revitalisation” day which gives us the chance to reflect on the previous quarter from a business point of view, but also to explore one of our values and set us up for the next three months.

I spent an evening at ‘Women Leading the Future of Business with Purpose’ hosted by Impact Hub Islington, surrounded by like-minded women, all of us unable to resist an event which contained ‘leading’, ‘future’ and ‘purpose’ in the title. We were there to listen to speakers discuss how to make business as usual more purposeful.