Read the first of the Iconic Brands series in which Head of Brand and Innovation, Natalie Hughes, will be analysing the brands that that are iconic, are struggling to stay iconic and are new to being iconic. Natalie will delve into their strategies to explore what being an iconic brand means today.

Florrie Hodgkinson tells us about her experience working with The Leading Edge in our London and Sydney offices.

To celebrate the International Day of Happiness we asked people what makes them happy. Their answers will bring a smile to your face.

Earlier this month Natalie Hughes, Director of Brand and Innovation at The Leading Edge, sat on panel at the Strategy and Innovation World Forum to discuss what makes a brand truly iconic.