You’ve got hidden potential. We’ll help you unleash it.

We are a global insight, strategy and innovation consultancy that unlocks potential for brands

We believe it’s not just about what clients don’t know, but it’s about focusing on what they can do to get better.

We partner with clients to help unleash their hidden potential and give them an edge.

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Mr. Kipling, Premier Foods

​Getting to the heart of the Mr. Kipling brand

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The power of unleashing hidden potential

The power of unleashing hidden potential

Does your business or brand have hidden potential that needs unleashing?

If innovation isn’t exhilarating, then you’re doing it wrong

If innovation isn’t exhilarating, then you’re doing it wrong

Innovation expert Robert divulges the benefits of using design thinking to supercharge innovation, both in the short and long term.

The Power of Storytelling at The Quirks Event

The Power of Storytelling at The Quirks Event

Sophie spoke at The Quirks Event with Premier Foods about our work to reposition Mr. Kipling and here she shares her thoughts on the inaugural conference and the key themes that transpired.

NFL UK: Tackling the fan problem

NFL UK: Tackling the fan problem

With American Football gaining in popularity in the UK, is it only a matter of time until the sport has a formalised league? Zach Kemp-Hall explores the sport’s potential on this side of the pond.

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