You’ve got hidden potential. We’ll help you unleash it.

We are a global insight, strategy and innovation consultancy that unlocks potential for brands

We believe it’s not just about what clients don’t know, but it’s about focusing on what they can do to get better.

We partner with clients to help unleash their hidden potential and give them an edge.

How we do it

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The Pursuit of GREATNESS

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McCafé, McDonald’s

Enabling McCafé to own take-away coffees.

View case study
DSM’s Passionate About Kids Nutrition conference

DSM’s Passionate About Kids Nutrition conference

Isobel Smyth tells us about the big learnings from DSM’s conference, which she spoke at with a panel of kids’ nutrition experts

The pursuit of GREATNESS: building brands for a sustainable future

The pursuit of GREATNESS: building brands for a sustainable future

How do you build a GREAT brand? Our latest report reveals our research findings on how brands need to behave to become truly GREAT. Download our full report below.

The evolution of iconic brands

The evolution of iconic brands

Read the first of the Iconic Brands series in which Head of Brand and Innovation, Natalie Hughes, will be analysing the brands that that are iconic, are struggling to stay iconic and are new to being iconic. Natalie will delve into their strategies to explore what being an iconic brand means today.

A tale of two cities

A tale of two cities

Florrie Hodgkinson tells us about her experience working with The Leading Edge in our London and Sydney offices.

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    APAC

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    +61 2 9258 4444
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    Pyrmont NSW 2009
    Australia
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  • EMEA

    EMEA

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    +44 0 203 053 1144
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    London EC2A 2BB
    United Kingdom
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  • Americas

    Americas

    coming soon
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