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The Pursuit of GREATNESS

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McCafé, McDonald’s

Enabling McCafé to own take-away coffees.

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The Leading Edge launches The pursuit of GREATNESS in Australia

The Leading Edge launches The pursuit of GREATNESS in Australia

The Leading Edge, along with sister Enero companies Hotwire and Orchard, hosted “The Pursuit of GREATNESS” breakfast event to launch the Australian report. Managing Partner Lee Naylor presented the report’s findings which were then discussed at a panel debate which included speakers from Zip Co, H&R Block and MedicalDirector.

What does the future of food look like?

What does the future of food look like?

At Ikea’s three-day Australian “Democratic Design Days” program the panel debate on the future of food in the circular economy struck a chord with Lauren. Here’s an overview of what she learnt.

The Leading Edge appoints regional CEOs following global growth

The Leading Edge appoints regional CEOs following global growth

Gillian O'Sullivan joins The Leading Edge as APAC CEO from Ipsos, where she was ANZ MD, whilst Chris Paxton is promoted to EMEA CEO.

Iconic brands: is this Kodak’s moment?

Iconic brands: is this Kodak’s moment?

To find out how Kodak is rising from the ashes, Natalie Hughes, Director of Brand and Innovation, caught up with Danielle Atkins, VP of Brand & Marketing at Kodak. Hughes reflects on Kodak’s reinvention and how they are leveraging their iconic brand assets to become relevant once again.

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