You’ve got hidden potential. We’ll help you unleash it.

We are a global insight, strategy and innovation consultancy that unlocks potential for brands

We believe it’s not just about what clients don’t know, but it’s about focusing on what they can do to get better.

We partner with clients to help unleash their hidden potential and give them an edge.

How we do it

McCafé, McDonald’s

Enabling McCafé to own take-away coffees.

View case study
The evolution of iconic brands

The evolution of iconic brands

Read the first of the Iconic Brands series in which Head of Brand and Innovation, Natalie Hughes, will be analysing the brands that that are iconic, are struggling to stay iconic and are new to being iconic. Natalie will delve into their strategies to explore what being an iconic brand means today.

A tale of two cities

A tale of two cities

Florrie Hodgkinson tells us about her experience working with The Leading Edge in our London and Sydney offices.

International Day of Happiness

International Day of Happiness

To celebrate the International Day of Happiness we asked people what makes them happy. Their answers will bring a smile to your face.

Natalie Hughes discusses Iconic Brands at the Strategy and Innovation World Forum

Natalie Hughes discusses Iconic Brands at the Strategy and Innovation World Forum

Earlier this month Natalie Hughes, Director of Brand and Innovation at The Leading Edge, sat on panel at the Strategy and Innovation World Forum to discuss what makes a brand truly iconic.

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