You’ve got hidden potential. We’ll help you unleash it.

We are a global insight, strategy and innovation consultancy that unlocks potential for brands

We believe it’s not just about what clients don’t know, but it’s about focusing on what they can do to get better.

We partner with clients to help unleash their hidden potential and give them an edge.

How we do it

McCafé, McDonald’s

Enabling McCafé to own take-away coffees.

View case study
A tale of two cities

A tale of two cities

Florrie Hodgkinson tells us about her experience working with The Leading Edge in our London and Sydney offices.

International Day of Happiness

International Day of Happiness

To celebrate the International Day of Happiness we asked people what makes them happy. Their answers will bring a smile to your face.

Natalie Hughes discusses Iconic Brands at the Strategy and Innovation World Forum

Natalie Hughes discusses Iconic Brands at the Strategy and Innovation World Forum

Earlier this month Natalie Hughes, Director of Brand and Innovation at The Leading Edge, sat on panel at the Strategy and Innovation World Forum to discuss what makes a brand truly iconic.

Views from the top

Views from the top

Fridays are best spent soaking up marketing wisdom in the BT tower courtesy of The Marketing Academy.

  • APAC

    APAC

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    +61 2 9258 4444
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    Pyrmont NSW 2009
    Australia
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  • EMEA

    EMEA

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    +44 0 203 053 1144
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    United Kingdom
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  • Americas

    Americas

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