You’ve got hidden potential. We’ll help you unleash it.

We are a global insight, strategy and innovation consultancy that unlocks potential for brands

We believe it’s not just about what clients don’t know, but it’s about focusing on what they can do to get better.

We partner with clients to help unleash their hidden potential and give them an edge.

How we do it

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The Pursuit of GREATNESS

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Mr. Kipling, Premier Foods

​Getting to the heart of the Mr. Kipling brand

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NFL UK: Tackling the fan problem

NFL UK: Tackling the fan problem

With American Football gaining in popularity in the UK, is it only a matter of time until the sport has a formalised league? Zach Kemp-Hall explores the sport’s potential on this side of the pond.

Gillian O'Sullivan appointed Global CEO at The Leading Edge

Gillian O'Sullivan appointed Global CEO at The Leading Edge

APAC CEO Gillian O'Sullivan takes up Global CEO role as EMEA CEO Chris Paxton makes an internal move to sister agency Hotwire.

The power of ambassador partnerships

The power of ambassador partnerships

With brands increasingly partnering with ambassadors, Florrie tells us why it’s important for brand values and vision to sit at the heart of the relationship for it to be successful.

The Pursuit of GREATNESS event recap

The Pursuit of GREATNESS event recap

Watch the films to find out what was talked about at our Sydney event

  • APAC

    APAC

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    Australia
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  • EMEA

    EMEA

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    +44 0 203 053 1144
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    London EC2A 2BB
    United Kingdom
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  • Americas

    Americas

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