You’ve got hidden potential. We’ll help you unleash it.

We are a global insight, strategy and innovation consultancy that unlocks potential for brands

We believe it’s not just about what clients don’t know, but it’s about focusing on what they can do to get better.

We partner with clients to help unleash their hidden potential and give them an edge.

How we do it

McCafé, McDonald’s

Enabling McCafé to own take-away coffees.

View case study
Natalie Hughes discusses Iconic Brands at the Strategy and Innovation World Forum

Natalie Hughes discusses Iconic Brands at the Strategy and Innovation World Forum

Earlier this month Natalie Hughes, Director of Brand and Innovation at The Leading Edge, sat on panel at the Strategy and Innovation World Forum to discuss what makes a brand truly iconic.

Views from the top

Views from the top

Fridays are best spent soaking up marketing wisdom in the BT tower courtesy of The Marketing Academy.

2018 is about recognising the tough choices ahead

2018 is about recognising the tough choices ahead

With the world evolving at a rapid pace (AI, big data, facial recognition, etc.) marketers are caught at the centre of tough choices that will have an important impact on our future. But which ones will be crucial in 2018?

Sprint Goals: the iterative way to win big

Sprint Goals: the iterative way to win big

Find a more productive future by setting Sprint Goals instead of New Year's resolutions. Here's how to make Sprint Goals work for you.

  • APAC

    APAC

    T
    +61 2 9258 4444
    Level 2, 100 Harris Street
    Pyrmont NSW 2009
    Australia
    Say hello
  • EMEA

    EMEA

    T
    +44 0 203 053 1144
    4th floor, 69 Wilson Street
    London EC2A 2BB
    United Kingdom
    Say hello
  • Americas

    Americas

    coming soon
    Say hello
arrowburgerchevronclosecommentdown-chevron-glowheartinstagramlinkedintwitter